Privacy Policy
PRIVACY POLICY
Last updated: May 2026
1. WHO WE ARE
Birth Then Baby is committed to protecting your privacy and handling your personal information responsibly.
Business name: Birth Then Baby
Contact email: hello@birththenbaby.com
Location: North East, England
Website: [YOUR WEBSITE]
Birth Then Baby provides hypnobirthing, antenatal education and birth preparation support services.
2. WHAT INFORMATION WE COLLECT
We may collect the following information when you contact us, book services, complete forms or use our website:
Personal Information
Name
Email address
Phone number
Address (where relevant)
Emergency contact details (where relevant)
Pregnancy & Birth Information
To provide appropriate support during hypnobirthing and antenatal education, we may collect:
Due date and stage of pregnancy
Previous birth experiences (where relevant)
Pregnancy concerns or complications you choose to share
Information about your birth preferences or support needs
Relevant health information that may impact participation in sessions
Booking & Payment Information
Booking history
Services purchased
Payment information
Appointment records
Communication Information
Emails, messages or enquiries sent to us
Feedback, testimonials or reviews you choose to provide
Website & Technical Information
When you use our website, certain information may automatically be collected, including:
IP address
Browser/device type
Website usage information
Cookie data
Please see our Cookie Policy for more information.
3. HOW WE COLLECT INFORMATION
We collect information:
When you submit enquiry or booking forms
When you contact us by email, social media or phone
When you purchase services
When you join courses or sessions
Through website cookies and analytics tools
4. WHY WE COLLECT YOUR INFORMATION
We collect and use your information to:
Manage bookings and appointments
Provide hypnobirthing and antenatal education services
Communicate with you about your sessions
Respond to enquiries and support requests
Process payments and maintain financial records
Ensure sessions are appropriate and safe
Improve our services
Send marketing emails where you have opted in
Birth Then Baby provides educational antenatal and hypnobirthing support only and does not provide medical advice, diagnosis or clinical care. Any medical concerns or decisions relating to pregnancy or birth should be discussed with your healthcare provider.
5. LEGAL BASIS FOR PROCESSING
Under UK GDPR, we process personal information under the following lawful bases:
Contractual Necessity
To provide the services you have booked.
Legitimate Interests
To manage and improve our business, maintain records and communicate with clients appropriately.
Consent
Where you have chosen to opt in to marketing communications.
Legal Obligations
To comply with accounting, tax and legal requirements.
6. WHO WE SHARE YOUR INFORMATION WITH
We only share information where necessary and with trusted third-party providers used to operate the business, including:
Squarespace (website hosting)
Ticket Tailor (course bookings)
Stripe and/or PayPal (payment processing)
Google Workspace/Gmail (communication)
Zoom (online sessions)
Google Drive (secure file storage)
These providers are responsible for securely handling data in accordance with their own privacy policies.
We may also disclose information:
If required by law
For safeguarding concerns
To insurers or legal advisors where necessary
We never sell your personal information to third parties.
7. HOW WE STORE & PROTECT YOUR INFORMATION
We take reasonable steps to protect your information, including:
Password-protected devices and accounts
Secure booking and payment systems
Limited access to personal information
Secure cloud-based storage
Regular review of stored information
While we take appropriate precautions, no online transmission or storage system can be guaranteed completely secure.
8. HOW LONG WE KEEP YOUR INFORMATION
We only keep personal information for as long as reasonably necessary to:
Provide services
Meet legal and accounting obligations
Resolve disputes
Protect our business interests
Financial and payment records may be retained for up to 6 years in line with HMRC requirements.
Other client information is periodically reviewed and securely deleted when no longer required.
9. YOUR RIGHTS
Under UK GDPR, you have the right to:
Access your personal information
Correct inaccurate information
Request deletion of your information
Withdraw consent for marketing
Restrict or object to certain processing
Request a copy of your information
To exercise any of these rights, please contact:
hello@birththenbaby.com
We aim to respond within 30 days.
10. COOKIES
Our website uses cookies and similar technologies to:
Improve website functionality
Analyse website traffic
Support embedded services such as booking systems or maps
You can manage cookie preferences through your browser settings or cookie banner preferences.
11. PHOTOGRAPHY & MEDIA
From time to time, photographs or short videos may be taken during classes or sessions for marketing and social media purposes.
No identifiable images of attendees, babies or children will ever be shared publicly without explicit permission.
Where consent is given:
Images may be used on our website, social media or promotional materials
Consent can be withdrawn at any time by contacting us
We will always aim to use images respectfully and appropriately
You are welcome to decline photography at any time, or change your mind about photos being shared.
12. THIRD-PARTY LINKS
Our website and social media may contain links to third-party websites or booking systems. We are not responsible for the privacy practices of external websites.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Updated versions will be published on our website with the revised “last updated” date.
14. CONTACT
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Birth Then Baby
Email: hello@birththenbaby.com